Google tag manager (GTM) was not built to replace Google analytics. Instead, the two work harmoniously to give you an easy-to-manage, flexible system of tracking various analytics.

Google tag manager (GTM) enables users to deploy tracking code on chosen pages and Google analytics uses that code to track various data, including conversions.

Google tag manager (GTM) is a game-changer tool as it provides you with freedom to add, edit, or remove measurement tags without any hard coding, making the process much simpler and faster.