For each of these applications (Features), by default we are tagging these events.  Sometimes Stores do not use these Website Events and the tags will not trigger.  Please either update your Website to use the Website Events listed, or open a ticket with our support team and provide the Website Events you have configured to allow us to customize your configuration to use your trigger.


This chart has been attached below for easier review.


Note: you will need to grant support@vi1gtm.com admin access to your Tag Manager account to perform this work.


FeatureTagTriggerWebsite Event for Trigger
Criteo OneTag
Criteo Basket Page Add To Cart addtocart
Criteo OneTagCriteo Homepage DOM Ready - Home Page Page Path equals /
Criteo OneTagCriteo Listing Page Collections Pages page_type equals collection
Criteo OneTagCriteo Product Page Product Pages Page Path contains product
Criteo OneTagCriteo Sales Confirmation TransactionComplete TransactionComplete
Meta (Facebook)FB Add To Cart Add To Cart addtocart
Meta (Facebook)FB Initiate Checkout Initiate Checkout Page Path contains cart
Meta (Facebook)FB Pixel All Pages DOM Ready All DOM Ready Events
Meta (Facebook)FB Purchase TransactionComplete TransactionComplete
Meta (Facebook)FB View Product productPageViewed productPageViewed
Google Analytics: GA4 EventGA4 Event - add_to_cart Add To Cart addtocart
Google Analytics: GA4 EventGA4 Event - begin_checkout Initiate Checkout Page Path contains cart
Google Analytics: GA4 EventGA4 Event - Purchase TransactionComplete TransactionComplete
Google Analytics: GA4 EventGA4 Event - remove_from_cart Remove From Cart removeFromCart
Google Analytics: GA4 EventGA4 Event - select_item productClick productClick
Google Analytics: GA4 EventGA4 Event - view_cart viewCart viewCart
Google Analytics: GA4 EventGA4 Event - view_item productPageViewed productPageViewed
Google Analytics: GA4 EventGA4 Event - view_item_list CollectionViewed page_type does not contain home
Google Ads Conversion TrackingGoogle Ads Conversion Tracking - Purchase TransactionComplete TransactionComplete
Google Ads RemarketingGoogle Ads Remarketing with Dynamic Retail variables All Pages DOM Ready All DOM Ready Events
Hotjar Tracking CodeHotjar Tracking Code All Pages DOM Ready All DOM Ready Events
Microsoft Advertising Universal Event TrackingMicrosoft Advertising Universal Event Tracking All Pages DOM Ready All DOM Ready Events
Microsoft Advertising Universal Event TrackingMicrosoft Advertising Universal Event Tracking Transaction TransactionComplete TransactionComplete
PinterestPinterest Checkout TransactionComplete TransactionComplete
PinterestPinterest PageVisit All Pages DOM Ready All DOM Ready Events
PinterestPinterest Pixel Base Code All Pages DOM Ready All DOM Ready Events
X (Twitter) Universal Website TagTwitter Universal Website Tag All Pages DOM Ready All DOM Ready Events
X (Twitter) Universal Website TagTwitter Universal Website Tag Purchase TransactionComplete TransactionComplete
Google Analytics: Universal AnalyticsUniversal Analytics All Pages DOM Ready, Exceptions: Collections Pages All DOM Ready Events, exept: page_type equals collection
Google Analytics: Universal AnalyticsUniversal Analytics - Add To Cart Add To Cart addtocart
Google Analytics: Universal AnalyticsUniversal Analytics - Checkout checkout checkout
Google Analytics: Universal AnalyticsUniversal Analytics - Collection Viewed CollectionViewed page_type does not contain home
Google Analytics: Universal AnalyticsUniversal Analytics - Product Click productClick productClick
Google Analytics: Universal AnalyticsUniversal Analytics - Remove From Cart Remove From Cart removeFromCart