For each of these applications (Features), by default we are tagging these events. Sometimes Stores do not use these Website Events and the tags will not trigger. Please either update your Website to use the Website Events listed, or open a ticket with our support team and provide the Website Events you have configured to allow us to customize your configuration to use your trigger.
This chart has been attached below for easier review.
Note: you will need to grant [email protected] admin access to your Tag Manager account to perform this work.
| Feature | Tag | Trigger | Website Event for Trigger |
Criteo OneTag | Criteo Basket Page | Add To Cart | addtocart |
| Criteo OneTag | Criteo Homepage | DOM Ready - Home Page | Page Path equals / |
| Criteo OneTag | Criteo Listing Page | Collections Pages | page_type equals collection |
| Criteo OneTag | Criteo Product Page | Product Pages | Page Path contains product |
| Criteo OneTag | Criteo Sales Confirmation | TransactionComplete | TransactionComplete |
| Meta (Facebook) | FB Add To Cart | Add To Cart | addtocart |
| Meta (Facebook) | FB Initiate Checkout | Initiate Checkout | Page Path contains cart |
| Meta (Facebook) | FB Pixel | All Pages DOM Ready | All DOM Ready Events |
| Meta (Facebook) | FB Purchase | TransactionComplete | TransactionComplete |
| Meta (Facebook) | FB View Product | productPageViewed | productPageViewed |
| Google Analytics: GA4 Event | GA4 Event - add_to_cart | Add To Cart | addtocart |
| Google Analytics: GA4 Event | GA4 Event - begin_checkout | Initiate Checkout | Page Path contains cart |
| Google Analytics: GA4 Event | GA4 Event - Purchase | TransactionComplete | TransactionComplete |
| Google Analytics: GA4 Event | GA4 Event - remove_from_cart | Remove From Cart | removeFromCart |
| Google Analytics: GA4 Event | GA4 Event - select_item | productClick | productClick |
| Google Analytics: GA4 Event | GA4 Event - view_cart | viewCart | viewCart |
| Google Analytics: GA4 Event | GA4 Event - view_item | productPageViewed | productPageViewed |
| Google Analytics: GA4 Event | GA4 Event - view_item_list | CollectionViewed | page_type does not contain home |
| Google Ads Conversion Tracking | Google Ads Conversion Tracking - Purchase | TransactionComplete | TransactionComplete |
| Google Ads Remarketing | Google Ads Remarketing with Dynamic Retail variables | All Pages DOM Ready | All DOM Ready Events |
| Hotjar Tracking Code | Hotjar Tracking Code | All Pages DOM Ready | All DOM Ready Events |
| Microsoft Advertising Universal Event Tracking | Microsoft Advertising Universal Event Tracking | All Pages DOM Ready | All DOM Ready Events |
| Microsoft Advertising Universal Event Tracking | Microsoft Advertising Universal Event Tracking Transaction | TransactionComplete | TransactionComplete |
| Pinterest | Pinterest Checkout | TransactionComplete | TransactionComplete |
| Pinterest | Pinterest PageVisit | All Pages DOM Ready | All DOM Ready Events |
| Pinterest | Pinterest Pixel Base Code | All Pages DOM Ready | All DOM Ready Events |
| X (Twitter) Universal Website Tag | Twitter Universal Website Tag | All Pages DOM Ready | All DOM Ready Events |
| X (Twitter) Universal Website Tag | Twitter Universal Website Tag Purchase | TransactionComplete | TransactionComplete |
| Google Analytics: Universal Analytics | Universal Analytics | All Pages DOM Ready, Exceptions: Collections Pages | All DOM Ready Events, exept: page_type equals collection |
| Google Analytics: Universal Analytics | Universal Analytics - Add To Cart | Add To Cart | addtocart |
| Google Analytics: Universal Analytics | Universal Analytics - Checkout | checkout | checkout |
| Google Analytics: Universal Analytics | Universal Analytics - Collection Viewed | CollectionViewed | page_type does not contain home |
| Google Analytics: Universal Analytics | Universal Analytics - Product Click | productClick | productClick |
| Google Analytics: Universal Analytics | Universal Analytics - Remove From Cart | Remove From Cart | removeFromCart |
